Why Social Media is Important for Small and Local Business

Social media is here to stay. Love it or hate it, it’s no secret that social media can be a powerhouse of traffic, visibility, leads, and opportunities.

But what if your small business or local business is new to social media? Where do you begin and more importantly, why should you care? Here are some solid facts on why your business needs to get on board:

Visibility: Social media is where your ideal customer most likely is. Facebook alone boasts over 1 billion users, many of which use the platform daily. How many of that billion could be your next customer?

Erases Boundaries: Social media helps to expand your small and local business’ exposure beyond the boundaries of community and state. When you are active on social media platforms like Twitter, LinkedIn, Facebook, Foursquare, and even Pinterest, the world becomes your potential customer.

Traffic Driving: You can have the most amazing website in the world with the slickest products and services ever. BUT, it doesn’t mean much if no one knows you exist. Social media acts as an effective traffic driver and a way to entice new and potential customers to your website.

For many of our visitors, they've read this sort of thing over and over on the internet and are probably quite tired of hearing it! The bottom line is, social media is a necessary part of business today and business marketing. Your business can and will benefit if you get involved with social media and have a plan for success. We're going to be posting ways that your business can learn more about the benefits of the social networks and how you can get started with social media brand awareness as well as develop a plan to succeed.