The Importance of Thinking Local with Social Media

The Importance of Thinking Local with Social Media

The Importance of Thinking Local with Social Media

Whether your organization is a community college, a dog grooming service, or a hair salon, local social media updates are a great way for your visitors to get valuable news for your location. Social networking sites offer ways to build local relationships within your community by sharing stories and helping visitors stay informed about the latest happenings.

Twitter can be a great place to post short updates and post photos about your location. Using location-based hashtags will introduce new people in your area to your organization. From the start, Instagram has always been a location-based photo sharing network, and is now used to view and share photos on a daily basis more frequently than Twitter. Hashtag your city on your social posts to make it easier for locals to find you. Facebook Fan pages with a local following get a lot more engagement as the content posted is more relevant and valuable to the visitors.

Let your organization’s personality shine through with photos on Instagram, short updates and coupons on Twitter, and use Facebook Fan Pages to have richer conversations with visitors. Using these networks to complement each other will help create a more complete local online presence for your organization. By sharing positivity and good news with your social media updates, your followers will want to keep up to date with you and interact more often with your organization.